Torino, 14.12.10
There could not have been a more suitable setting for the strategic expansion of their cooperation
in the electric cartridge heaters sector. On the very day of the 20th anniversary of Euroheat s.r.l.
the CEOs and representatives of both companies signed the expanded
cooperation agreement .
The agreement means that, with the support of Euroheat, Freek will immediately begin construction on two production
lines - one for the complete production of square cartridge heaters and one for the final assembly of
cylindrical cartridge heaters.
The transferral of this part of the production to Menden in Germany's Sauerland region should make it
easier to meet, in particular, the demand profile of the German market. Whereas customers have long been
able to see for themselves that with high-performance Euroheat-style cartridge heaters
they are buying top quality, previous attempts to expand the market share accordingly were thwarted by inadequate delivery
times and services.
For the past 15 years Freek has been actively involved in research projects in the fields of cooperation,
innovation and production research. By doing so Freek is able to fulfil the high specific requirements
of the German market, especially with regard to product individuality and innovation, as well as in
respect of short reaction and delivery times. As a result, cooperation networks, business models and
process chains were created, corporate strategies were refined and, last but not least, competitive
competences were developed – all together with partners from the science departments of the Universities
of Dortmund and Bochum, as well as with the Fraunhofer ISI in Karlsruhe.
The same scientific partners will also accompany the recently undertaken step in the current cooperative
research project Low2High. And the step is only logical, as it will combine the first-rate system competence
of Freek with the equally as excellent process and technology competences of Euroheat, thereby improving
the competitive position of Euroheat-style cartridge heaters considerably.
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