In the crisis year 2009, Freek and its partners invested a great deal of time in the development
of new and improved products. This gave rise to numerous new market opportunities, in particular in the
field of innovative HotMicroCoil heating elements. But there are also signs of recovery for simple
standard heating elements, where, within the research project Low2High , which runs until 2011, Freek has
continued to develop the low-tech business model contained in LEAN.