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Freek in the changing times

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    "Company founder Friedrich Freek (left) surrounded by his first employees."
     
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    "Soon after setting up his private company in 1950 Friedrich Freek moved into the new production facility, Sudetenstrasse 9"
     
    With the transformation into a limited liability company (Friedrich Freek GmbH) the era Wilhelm Kaiser began. With his imperturbable optimism, entrepreneurial courage, absolute will of success and his cleverness he freed Freek out of the bankruptcy whirlpool of the then majority share-holder and main customer Maerkische Metallwerke and lead ship and crew back to safe tracks.
     
    Review

    "Wilhelm Kaiser and Freek – two things
    which belong together"
     
    In course of time the team grew...
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    "Wilhelm Kaiser (3rd from right)
    and his team in 1984"
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    "The Freek team 2001 in the
    meantime counts about 45 employees"
     
    ...and with it the company building
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    "1985: building of a
    new administration wing"
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    "1988: building of a second production hall"
     
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    "2000: enlargement of the administration wing"
     
    The change of generations was started early by Wilhelm Kaiser. Son Wolfgang Kaiser worked after the apprenticeship in a bank and the study of economics as controller in Giessen before he changed to Freek in 1990. In 1992 he entered into the management (at the side of his father). He was the one who - encouraged by his father - initiated the new strategic orientation of the company.

    Until 1990 Freek was a typical subcontractor of its time: driven by the pioneering spirit of the senior, supported by motivated employees, little formalised, instead all the more specialised in niches. The conditions to match today’s market demands were only partially fulfilled. That became a certainty when international big customers approached Freek with demands such as an extended product range, increased quality standards and price reduction programmes.

    The answer from Junior Wolfgang Kaiser was: diversification and co-operation – two strategic aims with immense effects on the company.

    1994, just in time, Wolfgang Kaiser got support through his brother Stefan, graduate mechanical engineer, who in one of his first projects established the quality management system according to DIN/ISO 9001 which is now followed at Freek.

    Together, Stefan and Wolfgang Kaiser initiated 1997 the international R&D co-coperation EUCOPET.
     
    Anniversary 2000
    Anniversary 2000

    "In the year 2000 Freek
    celebrated its 50th anniversary
    together with more
    than 300 guests."
     
    The moment could not have been better chosen. On the occasion of the 50th company anniversary, Senior Wilhelm Kaiser announced in front of more than 300 guests and a running camera visibly moved his retreat from the Freek management in favour of his son Stefan, who now bears responsibility together with his brother Wolfgang.
     
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    "The Kaiser family team welcomes
    the numerous appeared anniversary
    guests in front of the running camera
    of the First German TV station (ARD)"
     
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    "Countless anecdotes and
    reminiscences provided many
    topics of conversation
    until late at night"
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    "The international EUCOPET
    partners at a photo shooting
    together with the rising
    generation"
     

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    Next target: market leadership
    Eucopet
     
    The new strategic orientation by diversification and cooperation has far-reaching consequences for Freek:

    Within only five years we have more than tenfold our regular customers, we included two high-tech manufacturing lines of HotMicroCoil and Flat Heating Elements into our own production and we have started the international cooperation network EUCOPET.

    In EUCOPET we have reached considerable size together with our partner companies and with successful product innovation and process optimizing our position in the market has been improved clearly. The step from an isolated "no-body" to a well-known quality supplier of heating elements has been done.

    With this success in the back and many still undeveloped potentials in view we now move towards technological leadership in our industry. In our new programme COMP-LEAD we intend in six single key-actions to cover now those potentials EUCOPET left untouched. Clear priority is put on entering and penetrating new markets for our rejuvenated product range.
     
    complete coverage of potentials
    through COMP-LEAD
    Comp-Lead
    Key actions in COMP-LEAD
    I:
    II:
    III:
    IV:
    V:
    VI:
    New heater generation
    Advanced nozzle heaters
    Advanced second generation manufacturing
    Video technology
    "Dream-Team"
    Marketing exellence
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    Friedrich Freek GmbH
    Sudetenstraße 9, D-58708 Menden
    Germany
    © 2008 Freek
    www.freek-heaters.com
    Tel +49 - (0) 23 73 - 95 90-0
    Fax +49 - (0) 23 73 - 95 90-30






























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