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Freek in the changing times |
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"Company founder Friedrich Freek (left) surrounded by his first employees." |
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"Soon after setting up his private company in 1950 Friedrich Freek moved into the new production facility, Sudetenstrasse 9" |
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| With the transformation into a limited liability company (Friedrich Freek GmbH) the era Wilhelm Kaiser began.
With his imperturbable optimism, entrepreneurial courage, absolute will of success and his cleverness he freed Freek out of the
bankruptcy whirlpool of the then majority share-holder and main customer Maerkische Metallwerke and lead ship and crew back to safe tracks. |
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"Wilhelm Kaiser and Freek – two things
which belong together" |
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| In course of time the team grew... |
"Wilhelm Kaiser (3rd from right)
and his team in 1984" |
"The Freek team 2001 in the
meantime counts about 45 employees" |
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| ...and with it the company building |
"1985: building of a
new administration wing" |
"1988: building of a second production hall" |
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| "2000: enlargement of the administration wing" |
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The change of generations was started early by Wilhelm Kaiser. Son Wolfgang Kaiser worked after
the apprenticeship in a bank and the study of economics as controller in Giessen before he changed to Freek in 1990.
In 1992 he entered into the management (at the side of his father). He was the one who - encouraged by his father - initiated
the new strategic orientation of the company.
Until 1990 Freek was a typical subcontractor of its time: driven
by the pioneering spirit of the senior, supported by motivated employees, little formalised, instead all the more
specialised in niches. The conditions to match today’s market demands were only partially fulfilled. That became a
certainty when international big customers approached Freek with demands such as an extended product range,
increased quality standards and price reduction programmes.
The answer from Junior Wolfgang Kaiser was:
diversification and co-operation – two strategic aims with immense effects on the company.
1994, just in time,
Wolfgang Kaiser got support through his brother Stefan, graduate mechanical engineer, who in one of his first projects
established the quality management system according to DIN/ISO 9001 which is now followed at Freek.
Together,
Stefan and Wolfgang Kaiser initiated 1997 the international R&D co-coperation EUCOPET. |
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| Anniversary 2000 |
"In the year 2000 Freek
celebrated its 50th anniversary
together with more
than 300 guests." |
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| The moment could not have been better chosen. On the occasion of the 50th company
anniversary, Senior Wilhelm Kaiser announced in front of more than 300 guests and a running camera visibly moved
his retreat from the Freek management in favour of his son Stefan, who now bears responsibility together with
his brother Wolfgang. |
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"The Kaiser family team welcomes
the numerous appeared anniversary
guests in front of the running camera
of the First German TV station (ARD)" |
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"Countless anecdotes and
reminiscences provided many
topics of conversation
until late at night" |
"The international EUCOPET
partners at a photo shooting
together with the rising
generation" |
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Preview |
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| Next target: market leadership |
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The new strategic orientation by diversification and cooperation has far-reaching consequences for Freek:
Within only five years we have more than tenfold our regular customers, we included two high-tech manufacturing lines of HotMicroCoil
and Flat Heating Elements into our own production and we have started the international cooperation network EUCOPET.
In EUCOPET we have reached considerable size together with our partner companies and with successful product innovation and process
optimizing our position in the market has been improved clearly. The step from an isolated "no-body" to a well-known quality
supplier of heating elements has been done.
With this success in the back and many still undeveloped potentials in view we now move
towards technological leadership in our industry. In our new programme COMP-LEAD we intend in six single key-actions to cover now those
potentials EUCOPET left untouched. Clear priority is put on entering and penetrating new markets for our rejuvenated product range.
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complete coverage of potentials
through COMP-LEAD |
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| Key actions in COMP-LEAD |
I:
II:
III:
IV:
V:
VI: |
New heater generation
Advanced nozzle heaters
Advanced second generation manufacturing
Video technology
"Dream-Team"
Marketing exellence |
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Friedrich Freek GmbH
Sudetenstraße 9, D-58708 Menden
Germany |
© 2008 Freek
www.freek-heaters.com |
Tel +49 - (0) 23 73 - 95 90-0
Fax +49 - (0) 23 73 - 95 90-30
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